Twitter has lost its marquee NFL streaming deal to Amazon

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Amazon Earns NFL Streaming Rights

Last year, Twitter bid $10 million to win the rights to stream the NFL’s Thursday Night Football games.

But this year, Amazon quintupled that bid to $50 million to grab the rights away from the social media giant after just one season.

Twitter’s deal was landmark at the time because it signaled the company’s growing desire to become the go-to destination for premium live video.

But after some advertisers reportedly found the audience for the NFL streams underwhelming, the deal has ended. And the loss is even more embarrassing for Twitter because COO and CFO Anthony Noto is the former NFL CFO.

Business Insider’s Alex Heath has the full story.

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