Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

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Big brand pullouts will have had limited impact on YouTube, How finance brands use Instagram, Publisher Mind Map: ‘We can’t solve latency on our own’,

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Prioritizing the “new" in digital media, without proper interrogation, has landed the industry in its current mess, according to an advertising vet, who spoke to us as part of our Confessions series.   Some analysts have speculated the YouTube boycott could have cost Google up to $1 billion, but admit it’s “all guess work." The damage seems negligible so far, according to tracking data. At a time when digital giants Google and Facebook are looking to go head-to-head with TV, TV is starting to clap back. To some, that dominance is a duopoly that could and should warrant government intervention. But will it actually happen? Digiday’s Video Awards Europe is this Thursday. See if you agree with the judges’ decision on the finalists for Best Social Video category using RealEyes’ emotional intelligence measuring tool.
 
TLDR Title
 

Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

Jessica Davies

“Markets will always adjust themselves in the right way eventually. We just need to put more value back on the strategy.”

TV feels the heat from Google and Facebook

Sahil Patel

At a time when digital giants Google and Facebook are looking to go head-to-head with TV, TV is starting to clap back.

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Publishers still need to learn how to use their audience data

Sponsored Content Parse.ly

In 2012, Parse.ly CEO Sachin Kamdar predicted that audience data would soon become integral to planning editorial calendars and choosing featured articles for publishers on digital platforms. Over time, publishers indeed began publicly addressing the importance of newsrooms knowing the audience response to their content, which brings us to today. Now, over 80 percent of people have direct access to their digital audience data, but there’s still a gap between having that data and doing something constructive with it. Sponsored by Parse.ly

Big brand pullouts will have had limited impact on YouTube

Ross Benes

Brands and publishers want to get power back from powerful platforms, but at least so far, the damage appears negligible, according to ad tracking data.

How finance brands use Instagram

Suman Bhattacharyya

Big finance companies are increasingly looking to Instagram to associate their brand with experiences rather than product offerings.

Measuring reader engagement using social media content

Sponsored Content Crowdynews

Learn how to maximize reader engagement by creating a social-rich environment on your website. Understand how to keep readers who arrive from social on the site longer, measure the effectiveness of these social efforts and realize an uptick of conversions. Sponsored content by Crowdynews.

Publisher Mind Map: ‘We can’t solve latency on our own’

Digiday Editors

Publishing executives share their candid thoughts about their top concerns, from monetizing on platforms to scaling video.

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Careers Title
 
March 29, 2017
Account Manager & Digital Media Planning Strategist
Talking Points Memo
New York, NY
 
March 27, 2017
Manager, CRM Marketing
TEN: The Enthusiast Network
Bonita Springs, FL
 
March 27, 2017
Manager, Payment/Revenue Optimization, Motor Trend OnDemand
TEN: The Enthusiast Network
Bonita Springs, FL
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS