Inside Lydia Polgreen’s mission to make HuffPo a must-read

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In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash, How Quartz brings editorial, tech and sales together for products, ‘Buying VoD is a box-ticking exercise': problems with broadcast video-on-demand,

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“It’s strictly a CPM play": Our latest Confession exposes the real motivation behind publishers piling into video. In our latest issue of Digiday magazine, New York Times veteran Lydia Polgreen discusses her plans for The Huffington Post, where she is now editor-in-chief. “Our real role is to stand up for the little guy," she said. “To represent people who feel like they don’t have a voice." Everyone has an ax to grind in the YouTube boycott. Here’s a breakdown on what happened, why and what’s next. While other platforms are frenemies to publishers, Twitter is emerging as a reliable payday for several video publishers, which have found the platform more than willing to promote videos. Could blockchain be a cure for advertising’s woes? Agencies are looking to its potential to fight fraud and increase transparency in the still-murky digital advertising supply chain. This report compares results from advertisers who manage their programs separately to those that have integrated search and social programs. Sponsored by Marin Software. The Quartz Index is a news product from Quartz, but it also stands as an example of how publishers have to consider advertisers’ input in launching new news offerings.
 
TLDR Title
 

Inside Lydia Polgreen’s mission to make HuffPo a must-read

Brian Braiker

The new editor-in-chief has an ear to the ground.

The YouTube ad boycott concisely explained

Jessica Davies

“Media owners are punishing Google to grab spend. Reality is, it’s a huge bit of taboo.”

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How Fox Sports uses automation to turn their editorial team into video pros

Sponsored Content Wibbitz

When Mike Foss joined Fox Sports in 2015, the network had a robust television audience but was lacking in the digital department. Foss, tasked with getting the network’s digital content to reach the high bar set by its broadcast work, set to work making Fox Sports go viral. With the help of Wibbitz, a platform that lets Foss’s team easily turn copy into shareable, text-based videos, the network has been able to keep pace with real-time sports events, making the network’s viral dream a reality. Sponsored by Wibbitz

In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

Sahil Patel

Twitter has been promoting publishers’ videos, which has helped publishers find new audiences and make money on the platform.

How Quartz brings editorial, tech and sales together for products

Max Willens

The Quartz Index is a news product that’s editorially independent, but it’s also an example of how publishers have to cater to advertisers in launching new news products.

The multiplier effect: Integrating search and social

Sponsored Content Marin Software

‘Buying VoD is a box-ticking exercise': problems with broadcast video-on-demand

Lucinda Southern

“Advertisers are having to make judgments because there’s not as much supply. You can’t predict how much inventory there is or when people will watch it," said Dino Myers-Lamptey, head of strategy at The 7 Stars.

Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

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Careers Title
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
April 3, 2017
Associate Creative Director, Content
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS