Inside Lydia Polgreen’s mission to make HuffPo a must-read

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Why digital advertising is experimenting with blockchain, How latency emerged as publishers’ worst user-experience headache, The YouTube ad boycott concisely explained,

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Publishers of all stripes are eyeing up commerce as an alternative to ads. BuzzFeed is taking a typical experimental approach with BuzzFeed Product Labs, throwing things against a wall, checking the data, trying again. “We’re basically leaving no strategy untested," said Ben Kaufman, BuzzFeed Product Lab’s head. On this week’s Digiday Podcast, Axios CEO Jim VandeHei weighs in on the limits of scale: “All of us know how to get the most clicks. And because so many people did that, they cheapened their brand, content and audience." In our latest Confession, a media consultant spills the beans on why publishers are in dire shape. This consultant sees an unwillingness to change fast enough. “They made their business for so long where distribution was a cornered or relatively closed market." Management consultancies are coming after agency business. One area they’re targeting: programmatic advertising. Cord cutting isn’t going away. ESPN is changing how it works with a new multi-platform project, “We The Fans," that brings together the far reaches of the empire for a new series meant to straddle not just sports and society, but all platforms. In this webinar, learn how you can elevate your analytics and start turning data-driven insights into profits. Sponsored by Theorem.
 
TLDR Title
 

Inside Lydia Polgreen’s mission to make HuffPo a must-read

Brian Braiker

The new editor-in-chief has an ear to the ground.

Why digital advertising is experimenting with blockchain

Shareen Pathak

A swathe of new efforts to use blockchain to solve many of digital advertising’s problems are cropping up in the industry.

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Question of the Day: Are there too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

How latency emerged as publishers’ worst user-experience headache

Ross Benes

Despite advances in technology, publishers still struggle with loading ads quickly because everyone in the supply chain has imperatives that slow down page loads.

The YouTube ad boycott concisely explained

Jessica Davies

“Media owners are punishing Google to grab spend. Reality is, it’s a huge bit of taboo.”

The multiplier effect: Integrating search and social

Sponsored Content Marin Software

Infographic: To sell native, 58 percent of publishers turn to sponsorships

Sponsored Content Nativo

We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo.

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Careers Title
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
April 3, 2017
Associate Creative Director, Content
JPL
Harrisburg, PA
 
 

ALL CAREERS

 
 
Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS