‘Over-indexing on brand safety': Trump is a boon for traffic, but advertisers remain wary

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‘They get a lot of PR value': Agencies say YouTube ‘crisis’ is about negotiations and saving face, How humanitarian law is serving as a feeder to sustainable fashion, How Mars prods diversity in its advertising, agencies,

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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. Returnship programs — which offer people a means to re-enter the workforce after taking time off — are few and far between. Media buyers think that YouTube’s ad scandal is about negotiations and saving face. Much like Wall Street funnels aspiring fashion entrepreneurs, there’s an emerging trend of lawyers and human rights advocates making the switch to fashion. Digiday caught up with Michele Oliver, vp of marketing at Mars, to hear about how brands can avoid cause-washing and make an impact. This report compares results from advertisers who manage their programs separately to those that have integrated search and social programs. Sponsored by Marin Software.
 
TLDR Title
 

‘Over-indexing on brand safety': Trump is a boon for traffic, but advertisers remain wary

Shareen Pathak

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump.

Agencies turn to ‘returnships’ to narrow the gender gap

Tanya Dua

Returnship programs — which offer people a means to re-enter the workforce after taking time off — are few and far between. But they could be an answer to the ad industry’s talent and diversity problem.

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Question of the Day: Is autoplay video’s cardinal sin?

Sponsored Content Parse.ly

We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly

‘They get a lot of PR value': Agencies say YouTube ‘crisis’ is about negotiations and saving face

Ross Benes

Underneath the facade of moral outrage, agencies recognize that creating a ruckus can be good for PR and negotiating.

How humanitarian law is serving as a feeder to sustainable fashion

Bethany Biron

Much like Wall Street funnels aspiring fashion designers, who spend several years in finance building their skills and amassing funds before launching businesses, there’s an emerging trend of lawyers and human rights advocates making the switch to fashion.

Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

How Mars prods diversity in its advertising, agencies

Grace Caffyn

Mars, the confectionary giant, is one brand who has succeeded in connecting with its audience on diversity issues.

The multiplier effect: Integrating search and social

Sponsored Content Marin Software
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Careers Title
 
April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
 

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Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

ALL EVENTS