How CNN is getting TV viewers to use its apps

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Future Publishing doubled commerce transactions to top 1 million using search data, Productivity in a pill: Harried agency staffers turn to ‘smart drugs’, The Times of London sees success in an editions approach to digital publishing,

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CNN is nudging its TV viewers to watch more video on its app to promote the value of TV Everywhere. “It’s about removing as many obstacles as possible that exist between us and our users," said Alex Wellen, chief product officer at CNN. Tech is ruining advertising, Copyranter says. In his view, tech promised a utopia and is instead automating the industry out of jobs. Happy Friday. UK enthusiast publisher Future Publishing has driven more than 1 million purchases in the past year by taking a search data-focused approach to its commerce business. Move over, Adderall. The newest “smart drug" bouncing around ad agencies is nootropics, which purports to increase concentration. The Times of London moved away from the trap of commoditized, online general news a year ago. It’s been on a growth tear ever since.
 
TLDR Title
 

How CNN is getting TV viewers to use its apps

Sahil Patel

CNN wants to “future-proof” its business, which means getting its existing TV subscribers to spend time on its mobile and TV apps.

Copyranter: Tech is ruining everything, including advertising

Mark Duffy

We were promised flying cars, but instead we got retargeted ads that won’t leave us alone. Thanks, Silicon Valley.

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The multiplier effect: Integrating search and social

Sponsored Content Marin Software

Future Publishing doubled commerce transactions to top 1 million using search data

Lucinda Southern

Future Publishing has doubled e-commerce transactions, pulling in ?4.3 million in annual revenue.

Productivity in a pill: Harried agency staffers turn to ‘smart drugs’

Yuyu Chen

Agency executive are taking nootropics — supplements that are supposed to have brain-enhancing effect — to improve productivity and get more done.

Question of the Day: Is autoplay video’s cardinal sin?

Sponsored Content Parse.ly

We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly

The Times of London sees success in an editions approach to digital publishing

Jessica Davies

“General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive.”

Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

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Careers Title
 
April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
April 3, 2017
Senior Account Manager
JPL
Harrisburg, PA
 
April 3, 2017
Digital Project Manager
JPL
Harrisburg, PA
 
 

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Events Title
 
March 29 – 31, 2017
Digiday Publishing Summit
Vail, CO
 
Awards Gala
Digiday Video Awards Europe
April 6, 2017
 
Regular deadline
Digiday Publishing Awards Europe
April 14, 2017
 
 

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