‘Politics is pop culture news': In the Trump era, political news is everyone’s beat

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How top digital publishers are set up to get into show business, Publisher gripe: Agencies treat us like banks with crazy payment terms, The Atlantic is now telling ad blockers to whitelist or pay up,

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With a reality TV star president, politics are the new pop culture for publishers. Digital publishers from BuzzFeed to Vox have designs on Hollywood, betting on video entertainment as a path to riches. Clients withhold payment to agencies, which then withhold payments to publishers. In the long game of cash flow, publishers are often on the losing end. The Atlantic is cracking down on ad blocking, giving users with ad blockers an ultimatum. Amazon is lurking at a potent for force in media, serving as a potential third leg to the duopoly. [Digiday Pulse members only content]
 
TLDR Title
 

‘Politics is pop culture news': In the Trump era, political news is everyone’s beat

Lucia Moses

Publications of all stripes are doubling down on politics in the Trump era, which has been good for audience growth, but may turn away advertisers.

How top digital publishers are set up to get into show business

Sahil Patel

BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here’s how they are set up to do it.

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The multiplier effect: Integrating search and social

Sponsored Content Marin Software

Publisher gripe: Agencies treat us like banks with crazy payment terms

Shareen Pathak

Agencies are extending payment terms for their publisher partners even after they’ve been paid by their clients and using the money as float, according to multiple publishers and agencies interviewed by Digiday.

The Atlantic is now telling ad blockers to whitelist or pay up

Lucia Moses

The news and culture magazine is trying to protect its advertising business from ad blockers.

Question of the Day: Is autoplay video’s cardinal sin?

Sponsored Content Parse.ly

We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works. Sponsored by Parse.ly

Question of the Day: Do publishers push too many metrics?

Sponsored Content Parse.ly

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly

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April 5, 2017
Digital Planning and Ad Operations Manager
Smithsonian Enterprises
Washington DC
 
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JPL
Harrisburg, PA
 
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JPL
Harrisburg, PA
 
 

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April 6, 2017
 
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April 14, 2017
 
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