How Amazon is taking on Google, United’s meltdown and more

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Amazon is taking on Google and Facebook for ad tech dominance by Jessica Davies Take it from Martin Sorrell: He knows a threat when he sees it. The WPP chief famously coined the term “frenemy" for Google nearly a decade ago, later applying it to Facebook. Next up: Amazon. “Amazon’s penetration of most areas is frightening, if not terrifying to some," Sorrell offered during WPP’s most recent earnings call. Join Digiday Pulse to read the rest of this article.

Digiday research: Agencies worry about stretched payment terms by Shareen Pathak
Last month, we gathered some of the agency industry’s biggest names in Nashville, Tennessee, for the Digiday Agency Summit, where they discussed the gripes, challenges and opportunities for the advertising agency industry. We surveyed them to get a pulse of the industry. Here’s what we found. Strategy talent is in high demand Agencies are certainly more focused on strategy, a skill that used to be known as “planning." Strategy has started taking up a bigger piece of the pie inside most shops. One big reason is the rise of digital advertising, which agency executives would contend demands more upfront planning of communications journeys than non-digital advertising would.
Most siloed: Join Digiday Pulse to see what skills agencies say are most difficult to hire for, who they blame for blacklists and more.
The lessons of United’s brand meltdown by Brian Morrissey Spring has arrived in New York City. We are plotting our next issue of Digiday magazine, and even contemplating Digiday’s first-ever list. Brian Morrissey
editor-in-chief
Digiday
United’s meltdown and media sameness In Digiday’s early days, we focused on white spaces. Ad Age and Adweek were the incumbents, striving for comprehensiveness. So with a tiny staff, we looked for areas we could own. The challenges of programmatic advertising was one issue. The rise of native ads was another. And, for fun, brand meltdowns on social media. Can people really pivot from #boycottuber to #boycottunited? Become a member today to find out.


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